How Much Does a Flower Subscription Cost in London?
Typical London flower subscriptions start around £30–£65 for boxed or hand-tied bunches. Bespoke arrangements made for a particular home usually begin higher — ours from £73 per delivery.
In London, flower subscriptions commonly start between about £30 and £65 per delivery for boxed stems or hand-tied bunches. A bespoke arrangement made for a particular home usually costs more. At Flower Enthusiast, weekly or fortnightly flowers start from £73 per delivery, with the final price agreed once we know your space.
What London subscriptions typically cost
Public prices move around, and delivery charges change the real total. The table below uses starting prices published by each service at the time of writing. Treat them as a guide to format and positioning, not a permanent price list.
| Service | What arrives | From |
|---|---|---|
| Freddie’s Flowers Nationwide box subscription; you arrange at home. | Loose seasonal stems in a box | From £30 |
| Gardenia of London Weekly, fortnightly or four-weekly; free delivery to local postcodes. | Florist-arranged or DIY stems | From £35 |
| Bramble & Willow London bouquet subscription with size tiers; nationwide box also offered. | Hand-tied London Flower Drop | From £55 + £7.50 delivery |
| Flower Enthusiast Weekly or fortnightly in West & North West London; final price agreed personally. | Bespoke arrangement for your home | From £73 per delivery |
What actually changes the price
Four things usually matter more than the word “subscription”:
- Format. Loose stems in a box cost less than a finished arrangement. You are paying for someone’s time at the vase as well as the flowers.
- Scale and unusual stems. A generous dining-table piece with scarce seasonal flowers will sit above a compact weekly bunch.
- Delivery. Some quotes hide a delivery fee. Others include hand delivery in a defined area.
- Rhythm. Weekly and fortnightly often share the same per-delivery price. Fortnightly simply means fewer deliveries in a month.
Loose stems versus an arrangement for your home
A subscription box is a useful product: seasonal stems, a recipe card, arrange them yourself. A bespoke service is a different job. We look at the room, the vase, the colours you live with, then make something that already belongs there when it arrives.
That is why our public anchor is “from £73”, not a menu of sizes. Two homes on the same street can need different flowers. We confirm the price before the first delivery.
Weekly or fortnightly?
Weekly suits people who like a constant presence of fresh flowers and notice when a vase goes empty. Fortnightly suits smaller homes, quieter weeks, or anyone who wants the same care with more space between deliveries. Both can start from £73 per delivery with us.
Questions worth asking before you subscribe
- Is the price per delivery, and does it include delivery?
- Do the flowers arrive arranged, or as loose stems?
- Can you pause when you travel?
- How much say do you have over colour, scale and the rooms they live in?
- Who chooses the flowers each week — a fixed recipe, or a florist looking at your brief?
If you want flowers chosen for your home in West or North West London, start with a short enquiry. We will talk through the space and agree a personal quote.